The D@ily Byte

A blog on digital culture and new media

Austalian E-town awards: Perth leads the way in digital boom

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When you think of Western Australia’s flourishing economy, the mining boom is the first thing that comes to mind. Much to my delight WA may just be the centre of another boom: the digital boom.

What you all may not know is that in recent weeks, the City of Perth has been announced as Australia’s top eTown. Claire Hatton the head of Local Bussinesses for Google Australia & New Zealand reports: “this new Google award recognises and ranks those communities which are outpacing the rest of the country in having its small businesses use the web to connect with customers and grow”  [Official Google Australia Blog 2012 ].

In order to identify which communities were best utilising online tools in their business activities, Google looked at more than 600 local government areas to analyse which communities had the highest proportion of small businesses who are either using Google AdWords to find customers, or have created a website using the free Getting Aussie Business Online tool  [Official Google Australia Blog 2012 ].

Google identified the following 10 Australian eTowns whose businesses are leading the way in this digital boom:
Metropolitan
1.    City of Perth, WA
2.    City of Yarra, VIC
3.    City of Adelaide, SA
4.    North Sydney, NSW
5.    Ryde, NSW
Regional
1.    Byron Shire, NSW
2.    Meander Valley, TAS
3.    Cessnock, NSW
4.    Wingecarribee Shire, NSW
5.    Scenic Rim Regional Council, QLD
You can also see the full-list of winners on an interactive map here.
Google uncovered many stories about Aussie businesses succeeding online and driving our economic growth. One such success story was that of a small business in Perth called The Yoga Space. When it comes to using the web to connect with new and existing customers, owners Jean and Rob seem to have a winning strategy. When they have a new class or special retreat, they turn on an online advertising campaign to help fill their spaces.

There are many small businesses throughout Australia who are being transformed by the web. Deloitte Access Economics reports that “the digital economy is already worth as much as Australia’s iron ore exports, and it’s forecast to grow by $20 billion to $70 billion by 2016” [Herald Sun 2012].

The AAP reports: “Unlike the mining boom, geography doesn’t matter when it comes to taking part in the digital economy. Whether you’re located a big city like North Sydney or in the rural villages of The Scenic Rim in Queensland, the internet is empowering businesses everywhere as the entire world becomes your local market”  [Herald Sun 2012].

It seems this is an exciting time for small businesses around Australia. The digital revolution is booming and our little city seems to be well ahead of the pack. Federal Small Business Minister Brendan O’Connor commented that “The digital economy is fuelling Australia’s economic growth and it’s important businesses of every size are well equipped to take advantage of the potential” he said [Herald Sun 2012].

O’Connor, who launched the Google e-Town awards in Perth said he hoped this result would encourage other small businesses to go online.

Google’s Claire Hatton, Perth Lord Mayor Lisa Scaffidi and Small Business Minister Brendan O’Connor

References

‘Aussie E-town Awards: Perth now the centre of digital boom’ [Official Google Australia Blog]

‘Perth named as ‘digital boom’ capital in eTown Awards’ [Herald Sun]

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One thought on “Austalian E-town awards: Perth leads the way in digital boom

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